Saturday, 22 October 2011

the transfer of emotion

In the course of an article on Really Bad Powerpoint, Seth Godin makes these remarks:
Communication is about getting others to adopt your point of view, to help them understand why you’re excited (or sad, or optimistic or whatever else you are.)  If all you want to do is create a file of facts and figures, then cancel the meeting and send in a report.
May be some stuff in there for preachers to mull over. In a phrase, his point is that "Communication is the transfer of emotion", not just information.