Well, it's important for all sorts of reasons, of course, not least of which is the simple matter of truth. But in terms of inter-personal & organisational dynamics, Fried & Hansson put their finger on it:
When you don't know what you believe, everything becomes an argument. Everything is debatable. But when you stand for something, decisions are obvious.
(
Fried & Hansson,
Rework, p.44)